Goal: Expand the platform's social services offering.
Objective: Increase the listing of services from both member and external organizations on the platform, aiming to automate the process and reduce manual input.
Metric: Projected number of services listed on the platform.
Goal: Boost user traffic to the platform.
Objective: Enhance marketing efficiency to attract more users with minimal effort.
Metric: Projected users coming from marketing efforts.
Goal: Enhance the platform's accessibility.
Objective: Improve the platform's usability to accommodate users with special needs, including language barriers, digital literacy, and familiarity with the services provided.
Metric: Projected activity of new and returning users.