Safe & the City offers a unique market opportunity that is both commercially scalable and socially impactful. We measure our impact in 3 ways:

• Inform: Providing users, businesses, police and city officials with a means to detect, prevent and respond to crime and other vulnerable experiences to move the smarter and safer way.
• Empower: Through powerful campaigning, understanding our early adopters we are the trusted brand to collect otherwise unreported crimes and anti-social behaviour to improve users feeling safe on their journeys, while empowering a collected response through data-driven insights and key recommendations to our business customers.
• Transform: By working together in data-driven decision making we can transform communities to be safer, more inclusive places to walk, work and live.

Safe & the City not only wants to offer an acute solution to the problem of street and sexual harassment, but also expand into other experiences often unreported. These real-time trends, monitoring and evaluating partnership-led interventions can bring more transparency, resources and focus towards the development of sustainable, smarter and safer cities. Learn more on Safe & the City website.