Platform relaunch for Germany’s leading Bio supermarket

About the Client

The BioMarkt Verbund is an association of around 500 independent organic markets and Denn's organic markets from Germany and Austria under the umbrella brand "BioMarkt". The aim of the association, which was founded in 2020, is to make the organic markets fit for the future while preserving their individuality and diversity.

The Challenge

Brick-and-mortar businesses needs e-commerce

During the pandemic, it became clear that online retail poses a risk to brick-and-mortar sales. Although e-commerce penetration in Germany is lower compared to other European countries, online grocery stores are growing rapidly. Over the years, the denns-biomarkt.de website had grown organically. The lack of a clear roadmap, data jungle and opaque code resulted in a fragmented online presence based on TYPO3.

There are only a few developers for this in Germany, with high hourly rates. This means that the costs and time required are quite high. Digital changes and trends are happening rapidly. In order to keep up as a major player in the organic sector, the website needed the right engine. This was not the case with TYPO3.

The Solution

Biomarkt.de offers 360-degree omnichannel customer experience

Our team created a unified and enhanced website for partners and customers to improve communication and provide a 360-degree omnichannel customer experience., das beim Smartphone beginnt und für ein verbessertes Einkaufserlebnis im Biofachhandel sorgt.

The Tech Stack

We used SANITY CMS, React JS, Gatsby, and nodeJS, which not only saved costs and time, but also allowed for easy integration with mobile apps, PoS platforms, or other UIs without changing the code. This shift has made biomarkt.de ready for the future and even SAP ready.

The Outcome

After a successful migration to www.biomarkt.de, the client saw a:

Our services to achieve the outcome

Product Lab:Customers Interviews

The biomarkt.de site was designed with a focus on its users, and the new engine allowed for the identification of the most important key features. Real user surveys were conducted from the start of the project to identify and evaluate their needs, resulting in the definition of valuable user stories. This approach ensured that the most important functions and interactions were optimized to meet the needs of the users, leading to the successful development of a digital product that delivers maximum value to its customers.

Product Lab: Roadmap

To standardize its digital presence, biomarkt.de needed to clean up its fragmented online presence, which had grown organically over the years with no clear roadmap. Our experience in website migration enabled us to identify and include non-functional and hidden requirements in the roadmap.

Design Sprints

In the agile sprints, a powerful user experience was created and rounded off with a new design that not only improved the brand image for the user, but also complied with standards such as web content accessibility guidelines.

App & Plattform Development: Content Management System

SANITY CMS

How we worked together

Together with the in-house technical team, N3xtcoder explored agile ways of working and developed digital and data-based business areas.

In order to deliver initial results quickly, N3XTCODER filled the agile roles in the client team internally: Product Owner, Scrum Master, Developer and Designer. This meant we were fully integrated into the biomarkt.de web team.

After the launch of the website, we switched from delivery to coach mode: we helped the client to become an autonomous IT department by building capacity and continuously improving expertise, especially in technical and process skills. We conducted workshops and training sessions and worked across the company using the pair programming method.

As a result, the biomarkt.de team now had all the skills it needed to run the website on its own. This saves the company money in the long term, as the expertise is available in the team, and time, as all stakeholders are in the picture and digital developments are happening rapidly.